Ticketmaster to Power Entirely Digital Tickets for Four Tet Gigs at O2 Academy Brixton
LONDON (22 August 2018) – Ticketmaster, a Live Nation Entertainmentcompany, has teamed up with British electronica producer, musician and DJFour Tet for four shows at O2 Academy Brixton this October. All shows willbe 100% ticketed via mobile. Four Tet’s aim is to get all tickets into thehands of genuine fans at the price intended, restrict resale, and spreadthe love with tickets just £5 to make the shows available to all.
Four Tet will return to the iconic South London venue for his acclaimedall-night DJ sets alongside a line-up that always boasts some very specialguests curated by Four Tet himself, as well as two full live performances.The digital-only tickets are tied to the fan’s mobile, downloading directlyinto the smart phone’s wallet, and can easily be transferred to a friendusing a Ticketmaster account.
Four Tet’s Brixton shows have historically seen huge demand, with therevered producer known for hosting ground-breaking late-night music events.To help the artist in his mission, Ticketmaster’s Verified Fan will beemployed to weed out bots and identify real fans. Fans will have the chanceto purchase tickets to the show by registering through Verified Fan byTuesday 28th August. Tickets across every date will be available toVerified Fans at 10am on Friday 31st August.
Andrew Parsons, MD Ticketmaster UK, said: “We’re putting mobile first, andleading the charge to a fully digital future – one we know artists and fansare ready for. These gigs present the perfect opportunity to use the toolswe have to restrict resale from the get-go and give full control back tothe artist over their own show. Combining our Verified Fan technology with100% digital ticketing will guarantee that O2 Academy Brixton is packedwith real fans, paying exactly what Four Tet wants them to pay.”
Tom Baker, Eat Your Own Ears, said: “It’s really great to be returning toO2 Academy Brixton to host Four Tet’s biggest shows to date. Two live showsin addition to the now legendary all-night DJ sets that always see himchoose some amazing guests to join him, all for the price of £5. It’sfantastic to be working with Ticketmaster to ensure the die-hard fans arethe ones at the shows, and that these £5 tickets aren’t bought and resoldfor profit by touts.”