USTA and Ticketmaster Extend Long-Term Partnership With a Focus on Ticketing Innovation
With over 700,000 people attending every year, the US Open is one of thehighest annually attended sporting events in the world. Ticketmaster willcontinue to serve as its Official Ticketing Partner, providing both seriessubscribers and single session buyers with a safe and secure marketplace tobuy, sell, and transfer verified tickets on USOpen.org, the US Open App,Ticketmaster.com, and the Ticketmaster App.
“We are committed to providing US Open fans with the best “end to end”ticketing experience and technology; from the purchase to the arrivalon-site,” said Lew Sherr, Chief Revenue Officer. “With 55 ticketed eventsacross the three weeks of the US Open, we need a proven ticketing partnerthat consistently delivers best-in-class services to fans as well as ourvenue operations. We are proud to say Ticketmaster is that partner.”
In this renewed partnership, 2018 US Open fans will continue to attend theiconic event using digital ticketing technology, enabling fans to enter thegates with their mobile device that’s always on hand. Using any of the USOpen’s or Ticketmaster’s digital platforms, fans can buy and access theirtickets, transfer them to friends, download them to a digital wallet, andnever have to worry about forgotten or lost tickets.
“Ticketmaster is honored to once again work alongside the USTA as wecontinue to roll out our latest technology to improve the live tennisexperience for fans,” shared Marla Ostroff, EVP – Strategic Accounts forTicketmaster North America. “The US Open’s transition to digital ticketingwill continue to benefit fans by eliminating ticket fraud while alsosupporting the USTA’s efforts to deliver a world-class fan experience.”
The USTA-Ticketmaster partnership began in 2008, and throughout the past 10years, the US Open has consistently been an early adopter of Ticketmaster’s market-leading product innovations. In 2008, the US Open Ticket Exchange first enabled fans to buy and sell 100% verified tickets, significantly increasing fans’ peace of mind that the tickets they buy are the tickets that will get them in. In 2013, the introduction of TM+ and its unified ticket marketplace enabled fans to shop all verified ticket options in one place. And in 2017, the US Open shifted digital tickets to mobile tickets, increasing ticket mobility and the ability to create a more personalized one-to-one connection with the fan.