The Washington Redskins and Ticketmaster Extend Official Partnership in a New Multi-Year Deal
LOS ANGELES (June 27, 2018) — The Washington Redskins announced today that they have extended their official partnership with Ticketmaster, the global market leader in ticketing. Ticketmaster will serve as the official primary and secondary ticketing partner for the Washington Redskins, providing fans with a safe and secure marketplace to buy and sell verified tickets. The extension builds upon the commitment the Club has recently made to its fans, making season tickets immediately available and rolling out new and unique season ticket member benefits.
Under the agreement, the Redskins will provide digital ticketing to their fans starting in the 2018 season. Redskins fans will now be able to conveniently access tickets on their mobile device, download them to a digital wallet, receive personalized event information, and enjoy a streamlined venue entry and concessions experience. When fans arrive at the stadium, they will be able to use their mobile device to enter the venue using simple tap-and-go technology.
Ticketmaster and the Washington Redskins began their original partnership in 1997.
“We have an enormous amount of confidence in Ticketmaster’s venue and consumer-facing products,” said Jake Bye, Senior Vice President of Consumer Sales and Marketing for the Redskins. “We’re always looking to improve the fan experience and we’re excited to see this partnership bring updated ticketing technology to Redskins fans.”
“The Redskins have always put their fans first, and this extended partnership will allow them to continue to do just that,” said Greg Economou, Chief Commercial Officer and Head of Sports for Ticketmaster, North America. “By moving to digital ticketing, Redskins fans will see a streamlined entry process and a more personalized experience. All in all, this extension will make for a better game day experience for fans, and we’re proud to do our part in creating a memorable time.”
Additional Background Information
In 2017, Ticketmaster and the National Football League extended their partnership, paving the way for the first league-wide fully digital ticketing system in sports. Ticketmaster will power the NFL’s official ticketing marketplace for primary and resale tickets, provide season ticket holders the exclusive ability to resell tickets directly through season ticket account manager, and deliver real-time insights and analytics to teams to better serve their fans.