Partnerships

Nashville Soccer Club Adds Elevate Sports Ventures to Lead Premium Hospitality Solutions and Marketing in Dynamic Partnership with Ticketmaster

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NASHVILLE, Tenn. (Nov. 2, 2020) – Nashville Soccer Club announced today it has selected Elevate Sports Ventures, the best-in-class sports and entertainment consulting firm, and Ticketmaster to lead the ticket and premium hospitality sales and strategy, dynamic marketing efforts and ticketing for the team’s new 30,000-seat stadium at the Nashville Fairgrounds, which will become the largest soccer-specific stadium in Major League Soccer in North America upon its opening in 2022. 

 

As the exclusive premium hospitality sales agency and ticketing provider for Nashville SC’s new stadium, Elevate and Ticketmaster will develop strategy, programming and amenities in addition to the stadium’s exclusive premium membership experience.

 

Elevate will additionally provide strategic business support to Nashville SC, including digital and direct marketing efforts, utilizing the agency’s Insights platform. The sales and marketing agency will hire a staff based in Nashville to support the endeavor. 

 

“It is of paramount importance to us that our fans get a first class experience not just in attending our new stadium, but in choosing where to sit and choosing what is the right experience for them,” said Nashville SC CEO Ian Ayre. “By utilizing the latest technology resources, we will provide a seamless seat selection and purchasing process. Elevate are at the top of their game in this space and working with Ticketmaster, who is the leading ticketing organization globally, provides our best possible chance of delivering a first-class solution for all our fans.”

 

“The dynamic partnership between Nashville SC, Elevate and Ticketmaster constitutes the most effective approach to maximize our core competencies to drive revenue,” said Elevate Sports Ventures COO, Flavil Hampsten. “With Ticketmaster providing the backbone of Nashville SC’s new stadium ticketing, and the activation of Elevate’s Insights platform, we are optimizing our strongest assets to drive analytics-based business decision-making; ultimately providing optimal pricing, packaging and experiences for fans and premium clients. We are proud that through this collaborative partnership we have the opportunity to deliver premier live event experiences to Nashville SC fans and their new home.” 

  

“It’s always great to have the opportunity to work with new clients and together with Elevate we are looking forward to helping Nashville SC enter into this new era of ticketing, fan engagement and hospitality” said Clay Luter EVP, Sports, Ticketmaster. “When Nashville SC team kicks off the 2022 season, they will be equipped with the best ticketing in the world, with technology that elevates gameday for both the fan and the club.”

 

Together, Ticketmaster and Elevate will leverage best-in-class synergies in insights, distribution, marketing automation, market knowledge, sales acumen and more to provide Nashville SC’s front office business solutions to meet the needs of its unique fanbase during this significant period. 

 

Located in the Wedgewood-Houston neighborhood, just two miles south of downtown, Nashville’s newest sports and entertainment venue will feature a dedicated supporters’ section with over 3,000 seats, dedicated access and a bar for The Backline members, as well as seven premium areas, 27 suites and much more.

 

In Nashville SC’s inaugural match in Major League Soccer, the club and fans set a new attendance record for a soccer match played in the State of Tennessee with 59,069 fans. Since then, Nashville fans have witnessed their team own a 4W-1L-5D home record, and a nine-match unbeaten run since returning to play on Aug. 12. A home field advantage has now proven to be crucial in the club joining the elite group of four expansion teams in modern era to clinch a playoff berth in its inaugural season along Atlanta United, LAFC and Seattle Sounders FC.

About Nashville SC

Nashville SC is a Major League Soccer club initially founded by local supporters in 2013 as an amateur soccer organization called Nashville Football Club. It officially became Nashville Soccer Club in 2016 when it earned a USL Championship club and as it began its bid to join Major League Soccer. On Dec. 20, 2017, Nashville SC became the 24th organization to be awarded an MLS club. Nashville SC will begin its participation in MLS in 2020 playing at Nissan Stadium before moving into its new and permanent stadium in 2022, which will be the largest soccer-specific stadium in the United States.