Partnerships

KeyBank Center Adopts Ticketmaster’s Leading Digital Ticketing to Support Events, Including the Buffalo Sabres & Buffalo Bandits

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Ticketmaster is now the official marketplace of the Buffalo Sabres, Buffalo Bandits and their home at KeyBank Center. The arena will immediately utilize Ticketmaster’s leading digital technology to provide fans with the most safe and seamless experience across their ticket buying journey from the moment of purchase to entry into the venue.

 

As an extension of Ticketmaster’s relationship with Pegula Sports & Entertainment, thousands of KeyBank Center fans will now also have an easy one-stop shop to buy, sell and manage tickets to games, concerts and a variety of other events that come through the arena each year.

“Ticketmaster will provide the best available platform to access and transfer tickets for KeyBank Center games and events,” said Ron Raccuia, Pegula Sports & Entertainment Executive Vice President. “Ticketmaster’s event experience has been great for Bills fans at Highmark Stadium, and we’re pleased to extend our partnership and bring that premium experience to all Sabres and Bandits fans, along with everyone who visits KeyBank Center.”

“We continually seek to innovate our ticketing platform to offer fans the most seamless experience available, as they return to games, concerts and events in 2021 and beyond,” said Kurt Schwartzkopf, Executive Vice President, Sports, Ticketmaster. “We’ve worked with Pegula Sports & Entertainment on a variety of events and games over the years, and could not be more excited to move forward with an even deeper partnership.”

With digital tickets, fans receive the benefits of state-of-the-art venue access with contactless entry, mobile box office support, as well as instant transfer when sending a ticket to a friend or selling to another fan. Digital ticketing also eliminates ticket fraud by using an encrypted barcode that refreshes automatically every few seconds. Ticketmaster will continue to focus on developing and integrating features that help event organizers enhance every step of the fan journey, allowing for increased connectivity for fans to personalize their experience before, during and after the show. 

Sabres fans will be able to manage their tickets and gameday experience through the convenience of the Buffalo Sabres mobile app developed by Yinzcam. Ticketmaster directly integrates into accessing features like instant ticket delivery and transfer right from your mobile device.