Ticketmaster signs partnership with ABBA Voyage
Ticketmaster today announced a deal with ABBA Voyage, the revolutionary new concert announced by ABBA last week, that will see Agnetha, Björn, Benny and Anni-Frid performing digitally with a live 10-piece band, in a purpose-built arena in London from 27th May 2022.
The ABBA Voyage concert will take place at the purpose-built ABBA Arena at Queen Elizabeth Olympic Park, London, UK.
The digital versions of ABBA have been created following weeks and months of motion-capture and performance techniques with the four band members and an 850-strong team from Industrial Light & Magic, the company founded by George Lucas, in what is the company’s first foray into music.
A new studio album, Voyage, will be released on 5th November on Polydor (UK)/Universal Music Group.
As the official ticketing partner, Ticketmaster will provide the technology required to run all shows as 100% digital, with ABBA fans able to scan into the concert straight from their mobile phone and transfer tickets to friends and family if needed quickly and easily.
ABBA Voyage producers said: “We are pleased to partner with Ticketmaster as official ticketing agent for ABBA Voyage, and look forward to working with them on our concert.”
“The world has never seen a concert on a scale like before and we’re beyond proud to be involved,” said Andrew Parsons, MD Ticketmaster UK. “We’ve had the privilege of working alongside the ABBA team since the concert’s conception, and together we’re going to give ABBA fans the greatest experience from the moment they buy a ticket right through to show time.”
Tickets for ABBA Voyage are available from 10am Sunday 5th September for fans who have pre-ordered the album from the official ABBA store, and from 10am Monday 6th September for those who have pre-registered. General on sale commences 10am Tuesday 7th September. Head to abbavoyage.com.